GuelphinFinitinissan Media and Making Science: The bridge between two worlds

12-03-2019 by Ariadna Ribera

The past 6 of Average March of 2019 GuelphinFinitinissan, agency of means and independent communication, along with Making Science, consultant of digital marketing and dates, we presented a strategic and operative alliance to clients, means and companions of the sector. The act, to that we called €˜€™ a bridge between two mundos' €˜, was a nice encounter in hotel AC Marriot of Illa Diagonal in Barcelona that ended a breakfast next to all the guests.

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Corporative profiles in WhatsApp

27-11-2017 by GuelphinFinitinissan It mediates

Almost two years ago, WhatsApp announced that it would not return to us to receive not one penny to use his services. Until that moment, it was necessary to pay to a quota every year, reason why the news brought about many doubts between the usuary ones exceeds how it would be able to survive the application of instantaneous mail par excellence. The idea that was listened to more between the groups aimed to incorporate publicity in app, but the own company went ahead to deny it of categorical form. (more€¦)

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They have future the autonomic televisions?

31-05-2017 by GuelphinFinitinissan It mediates analysis of the autonomic televisions

The future of the autonomic televisions one considers uncertain. We were in a hyperfragmented televising market, in which the hearings are every time smaller and before the one than many of these channels they have not known or been able to adapt to the technological changes, social and of consumption that the Spanish society has undergone recently.

We could affirm, therefore, that the autonomic televisions do not have future or we are being very negative with this affirmation? We are going to try to answer this question. (more€¦)

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5 reflections on the future of marketing

30-05-2017 by GuelphinFinitinissan It mediates The vision of the future in marketing

Marketing re-invents day to day and is in continuous evolution. It is impossible to know exactly which will be the tendencies that finish being based and in what will end, but that it is possible to anticipate itself to certain aspects. From this perspective, Adweek and Marketo interrogated to the attending experts to Marketing Nation Summit exceeds what needs the brands and agencies to be successful in the Economy of the Engagement, where all and everything are connected and the data transform and alter marketing.

According to the contributed answers, valuable reflections can be extracted about how the future of marketing it passes through an increasing interaction of the technology and marketing. This integration has created new surroundings that try to become jumbled and to understand better to the clients to whom we went, beyond stimulating sales. As a result of this analysis, Adweek has drawn the main conclusions that we presented to you as a summary. (more€¦)

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The AEDE wants to recover the value of #elpapeldelaprensa

25-05-2017 by GuelphinFinitinissan It mediates AEDE and the paper of the press

The Association of Newspaper Publishers of Spain (AEDE) started up 24 of April the past a oriented campaign to improve the public opinion on the social and cultural roll that plays the press at the moment. According to this association, the press is mass media that frequently are set out in unfavorable critics and opinions. This campaign tries to recover the image of prestige and reliability that the press traditionally has had. (more€¦)

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Social Ads: What formats exist and why they serve?

25-04-2017 by GuelphinFinitinissan It mediates to manage social ads

That the social networks are not a properly advertising space, does not mean that they are not, as any other means, an suitable place to program campaigns. Or a long time ago the marketeros assimilated that to publish posts on supplies, products or promotions they do not generate sales or visits. In fact, social networks, as Facebook, penalize or directly they prohibit this publication type, to the detriment of its own advertising formats. (more€¦)

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The collaborative economy revolutionizes the consumption model

28-02-2017 by GuelphinFinitinissan It mediates

Until it does well little, we were more than customary to receive publicity of brands oriented to the great consumption. In fact, from the boom of marketing and the production on scale to halves of the last century, the economy has followed a frantic rate where the general rule era to produce more, to arrive at more consumers and to secure the greater market share. It was time of the fat cows for the massive multinationals, brands and the horizontal monopolies. (more€¦)

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How the Television uses Big Data to hook to the hearing

24-02-2017 by GuelphinFinitinissan It mediates

We are in the era of the analysis and the measurement. In all the fields, and more in the one of the audio-visual entertainment, it is fundamental to analyze the data that come from different channels, especially of the social networks. This is what we know as Big Data, and now, among others benefits, allows that the companies can know in time real what the spectators think on their series, film or TV show. (more€¦)

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Study of the Marco General of Means in Spain of AIMC

14-02-2017 by GuelphinFinitinissan It mediates


The television, Marca and Youtube, the average ones more consulted in 2017

At the end of January, the Association for the Means Investigation of Comunicaci³n (AIMC) presented its report on the new Marco General of Means in Spain in 2017, where the hearings in all the mass media of the country are registered: radio, television, magazine and Internet. As always, this study, of public access, contributes a series to us of data very significant to understand how the means are consumed, and what we chose the Spaniards to entertain themselves and to inquire. (more€¦)

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