The average native digitalises begin to be profitable

04-08-2019 by GuelphinFinitinissan It mediates

They have consolidated already as informative references of the Spaniards. Next to the versions online of the great traditional heads (El Pa­s, El Mundo, La Vanguardia, El Peri³dico, ABC, La Raz³n€¦), native the average calls digital dispute the first positions in the hearing ranking. And not only that: many of them already begin to be profitable.

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The special formats increase the memory name brand in TV

16-01-2019 by GuelphinFinitinissan It mediates

To penetrate in the mind of the consumer and to obtain that the brand is remembered are one of the main preoccupations of the advertisers. In television, the saturation of the advertising grill is a serious handicap to achieve this strategic objective. What we can do, therefore, to emphasize?

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The door-to-door, the less intrusive means

09-01-2019 by GuelphinFinitinissan It mediates

This is one of the main conclusions to which has arrived the I Study from Direct Publicity in Spain, made by Kantar TNS for the Geobuz³n company. In particular, it is positioned as the less intrusive means, advertising speaking, with a 98% of the survey ones that consider that it is a publicity €œnot at all bothers€. 

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Radio online: emergent means in growth

17-12-2018 by GuelphinFinitinissan It mediates radio online: Online means in growth

The radio online has become an excellent communicative tool no that there is to avoid under no concept. Without going more far, in Spain, 44% of the users listen to this format, surpassing to countries of our surroundings as France (38%), Italy (35%), the United Kingdom and Germany (both a 34%). (more€¦)

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The Project Trust, the answer of means to fake news

29-10-2018 by GuelphinFinitinissan It mediates The trust project: The danger of the false news

€œBefore the threat of fake news, journalism€. That butcher is to the new The initiative Project Trust to defend the transparency and the reliability of the news over everything. We took to time needing a project this spread to restrain the reach of the false news, or with truths by halves, that as much damage are doing in the present society. (more€¦)

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How it affects to the publicity the new European audio-visual norm?

26-10-2018 by GuelphinFinitinissan It mediates European norm

Probably, the great majority of the people who read this post will affirm that it has give inn to the arms of some platform online, or several, to see series, films, documentary€¦ it isn't thus?

Nevertheless, in this occasion we will not speak of tendencies, but of the new European norm that affects completely to the sector of the publicity and the protection of smallest in the audio-visual plane. Due to the great relevance and the considerable use of this format, it was time question that some specific directives appeared in scene to regulate this phenomenon. (more€¦)

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Trending topics promoted will be able to include to banner in Twitter

27-08-2018 by GuelphinFinitinissan It mediates trendings topics promoted

Once we have assumed that the publicity in social networks is not free, it is moment for investing in these means so that the content of a brand arrives at its public. During many years one has thought that these platforms were the great panacea, since they allowed that the companies were present without paying nothing in return, except the effort to create quality publications. (more€¦)

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Google Chrome will catalogue as nonsafe Webs which they do not follow the protocol https

20-08-2018 by GuelphinFinitinissan It mediates protocol https

You are of that it is walked with eye when it sails by Internet or you like to live to the limit entering any page? And at the time of making a purchase online, you pay attention to which the URL begins with protocol HTTPS or are going direct to pay? (more€¦)

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The pay channels grow in spite of the general fall of the rest

23-05-2018 by GuelphinFinitinissan It mediates

The television always has been the queen between conventional means and we think that it will continue it being in the future, although not in the same way, but knowing itself to adapt to the new times. Until it does relatively just a short time, the set of the television lived in perfect harmony with the autonomic, local and national channels in opened, but nowadays also we must incorporate the pay channels to the equation, because they are in the heat of height. (more€¦)

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Google will invest 300 million dollars to favor the subscriptions to means

26-04-2018 by GuelphinFinitinissan It mediates

The last bet of Google concentrates in helping to mass media in the fight to eradicate the news false and, at the same time, to stimulate the subscriptions on the part of the readers. In order to obtain so objective, the leader in finders has announced the launching of the platform Google News Initiative (GNI), whose investment ascends to the trifle of 300 million dollars. This tool to harness the quality media has been designed to undertake its function during next the 3 years, until 2021. (more€¦)

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