Fake news: posts more shared on Facebook

11-08-2019 by GuelphinFinitinissan It mediates

By all the enormous impact that are having at the moment the news trash, more known popularly as fake is known news. They are the news with highly showy holders, but that is very far from describing the reality for being false, partial or manipulated with some intentionality. Its aim? To direct in a certain sense to the public opinion. Although more and more people take brings back to consciousness of the existence of these false news and take their precautions, still those are many that €˜itch€™ and finish being believed them exactly.

They are, therefore, a serious problem of social type, not only by the defamation that constitutes towards people or companies, but because this type of €œthe news€, dice their character sensationalist, spreads very many faster than the news of real information.

In this post, we are going away to center in fake news that is published through Facebook. In this social network the propagation of the false news is superior to the one of other means due to the great amount of users whom it owns eager to share contents that surprise.

Fake news the shared content more

A good example is a study on the past elections to the European Parliament realised by the University of Oxford, that indicates that fake news shares more up to four times than the contents of serious or safer sources. A data that demonstrates that the users of Facebook are very inclined to share these news trash. The people in charge of the study even recommend to take special well-taken care of at the time of believing the news that circulate around the network. For this reason, when one notifies can be susceptible of being certain is not due to verify its veracity by means of other sources before sharing it.

The custom of many people to share the news nonresisted is due to a psychological behavior called €œconfirmation bias€. It consists, simply, in which there is people prone to believe only those information that confirm the previous opinion that they have on a certain subject. This causes that these news are shared very instantaneously, without previous verification of its veracity, with the purpose of publicly strengthening in the social network its opinion already established.

In the majority of the cases, badness or an intention is not an act to manipulate on the part of the user (which cannot be shelp of the €œbad means€ that publish deception knowingly), but is the main reason that fake news is disclosed so fast.

On the contrary, this psychological phenomenon also happens to the inverse one, since we are very obstinate to believe the news (although these yes they are certain or of trustworthy source) that contradict our initial opinion on a certain subject. One treats in both cases, as we see, of attitudes very marked by our psychology and our scheme of values.

For which Facebook?

But, for which this it is a phenomenon more characteristic of Facebook than of any other social network? Although it is certain that the diffusion of fake news can happen in any network in which written information, the certain thing is that shares Facebook has an extra ingredient that causes that this practical one is more habitual.

And this ingredient is not other that one of the main formulas of the success of the network led by Mark Zuckerberg: the famous algorithm of Facebook. The success of the algorithm is due to that likes is programmed to show us to the news chords the direction of ours, that denote our preferences. One is to offer to us, mainly, contained that is in agreement with our interests, tastes and preferences, taking as reference ours likes and the typology of publications previously shared.

Until there, all good. But the great problem arises when we ended up receiving the news with more interactions than they agree with our line of tastes, and there appear famous fake news. Those that more interactions generate and at more speed, and within our preferences to foment that confirmation bias.

A perfect cocktail in which the news trash swim to their wide ones. He is very useful to receive information of our interest, and therefore, related publicity that can also interest to us. But it is necessary to carry far the precautions. Therefore, one recommends the users of Facebook and, by all means, to the profiles of the brands that carry far the precautions and, before the minimum doubt, to confirm the news in other trustworthy sources.  

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The average native digitalises begin to be profitable

04-08-2019 by GuelphinFinitinissan It mediates

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02-08-2019 by GuelphinFinitinissan It mediates

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25-04-2019 by GuelphinFinitinissan He mediates

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31-03-2019 by GuelphinFinitinissan It mediates

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29-03-2019 by GuelphinFinitinissan It mediates interactions

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GuelphinFinitinissan Media and Making Science: The bridge between two worlds

12-03-2019 by Ariadna Ribera

The past 6 of Average March of 2019 GuelphinFinitinissan, agency of means and independent communication, along with Making Science, consultant of digital marketing and dates, we presented a strategic and operative alliance to clients, means and companions of the sector. The act, to that we called €˜€™ a bridge between two mundos' €˜, was a nice encounter in hotel AC Marriot of Illa Diagonal in Barcelona that ended a breakfast next to all the guests.

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27-02-2019 by GuelphinFinitinissan It mediates

The state of the industry is a good title to synthesize the obtained conclusions of the study €œ: Movable marketing in elaborated EMEA 2018€ of the Association of Marketing M³vil (MMA), in which the situation of movable marketing at present and the perspective has been analyzed de futuro.

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27-02-2019 by GuelphinFinitinissan It mediates brands in Youtube

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Tendencies in digital marketing that will prevail in 2019

30-01-2019 by GuelphinFinitinissan It mediates

As every year, diverse consultants, centers of specialized formation and organisms related to digital marketing elaborate their predictions on the tendencies that are going away to impose throughout 2019. The most mentioned they are those than we developed next.

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