Facebook bets by the video content

23-03-2016 by GuelphinFinitinissan It mediates facebook

There is no a more powerful channel to share and to visualize audio-visual content that the one of the social networks. 58% of their Spanish users visualize videos with a very high frequency, according to the study on social networks IAB 2015. And within the social networks, the unquestionable champion is Youtube, by all means. By something he has the catalogue of greater video of the world. As much that, world-wide level, every minute 120 hours of content rise only in this network. Nevertheless, to Youtube a serious competitor has left him: Facebook.

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Presentation GuelphinFinitinissan Mediates

23-03-2016 by Javier Mu±oz

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Really they harm adblockers to us?

16-03-2016 by GuelphinFinitinissan It mediates adblockers

Few present subjects it has raise so many controversies as the case of adblockers. The emergency in the last months of this type of applications, oriented to block the irruption of formats of digital publicity in the navigator of a device, has raised many blisters. (more€¦)

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Branded content: when the publicity is not publicity

10-03-2016 by GuelphinFinitinissan It mediates branded content

If there is a tendency in present publicity that has all the problems to be based enters we that is, without a doubt, branded content; definitively, the content name brand is here for remaining. In fact, according to the inward-looking study ContentScope 2015, during past year 7 of each 10 brands they included branded content in its strategy of marketing.

But, why are so many brands rising the car of the boom of branded content? There are several reasons for it; in this post we will analyze them in detail.

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Neuromarketing: entering the brain of your hearing

07-03-2016 by GuelphinFinitinissan It mediates neuromarketing

The technological evolution is behind the success of great part of the new disciplines of marketing that have emerged lately. The possibilities that the present technology offers to us, united to the application of crossed knowledge from different areas from science, have generated a new ecosystem of derivations of marketing and the most traditional communication. Neuromarketing is, possibly, one of its better examples.

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