Emotional publicity: nothing dwells than feelings31-05-2016 by GuelphinFinitinissan It mediates
At the end of the 80, the American professors complained the difficulties bitterly that had their students to learn the most important landmarks of the contemporary history of the United States. Until to somebody a brilliant idea was happened to him: to use the song We didn't start the fire of Billy Joel to support its classes.
The letter of the song, that makes an exhaustive review to the main historical events of the century XX, and the pegadizo rate of the song, that was devastating in the success lists, caused that in just a short time all the professors they adopted this method and music would enter for the first time the classrooms, contradicting in this way to mythical Pink Floyd and their death Another brick in the Wall.
What has Billy Joel that did not know to give the professors before to their pupils? The answer is floating in the air: emotion. That is something that knows the publicists very well; the emotions have become the motor that moves nowadays to the publicity. Definitively, the emotional publicity is the new great crest of the wave that all the brands want to surf.To read complete entrance
Outer publicity and cinema: these dead is very alive26-05-2016 by GuelphinFinitinissan It mediates
The advertising investment in outer means and cinema has not happened through its better times during the past few years. Nevertheless, the data that offer the last sectorial information to us contribute signs of more than possible change of tendency. Allow us that we make an ornithological resemblance and we ask ourselves:
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They will be outer and cinema living a resurrection from his ashes, what bird f©nix, or rather these indications is only conjunctural songs of swan?
Why do all speak of experience name brand?11-05-2016 by GuelphinFinitinissan It mediates
Every day we heard more news and campaigns than speak of the efforts of the companies to improve their experience name brand. But, to what it responds this tendency? One is a fleeting fashion or there is an argument that justifies it?
The reality is that the experience name brand constructs to an ecosystem of values and attributes on the brand that exceeds to its simple proposal of purchase and equips to the product of an additional value that it difference and distinguishes on its competition.To read complete entrance