The collaborative economy revolutionizes the consumption model28-02-2017 by GuelphinFinitinissan It mediates
Until it does well little, we were more than customary to receive publicity of brands oriented to the great consumption. In fact, from the boom of marketing and the production on scale to halves of the last century, the economy has followed a frantic rate where the general rule era to produce more, to arrive at more consumers and to secure the greater market share. It was time of the fat cows for the massive multinationals, brands and the horizontal monopolies. (more¦)To read complete entrance
How to work your strategy of Influencers?21-02-2017 by GuelphinFinitinissan It mediates
In few years, the social networks have become another new one mass media. The spontaneity of the message, the direct dialogue with the brands and the possibility of connecting directly with our idols, turns them into the perfect channel so that the brands develop their strategies of communication.
The communication through influencers is an effective way to obtain that the reach of the message that we want to transmit is increased and arrived from direct way at the objective public of our brand. But, in addition, in contrast to other forms of communication name brand, influencers adds the prescription power. The influence is so much (of there the name) that they have on his followers, whom that is enough with speak of a product so that it is run out in the points of sale. (more¦)To read complete entrance
Study of the Marco General of Means in Spain of AIMC14-02-2017 by GuelphinFinitinissan It mediates
The television, Marca and Youtube, the average ones more consulted in 2017
At the end of January, the Association for the Means Investigation of Comunicaci³n (AIMC) presented its report on the new Marco General of Means in Spain in 2017, where the hearings in all the mass media of the country are registered: radio, television, magazine and Internet. As always, this study, of public access, contributes a series to us of data very significant to understand how the means are consumed, and what we chose the Spaniards to entertain themselves and to inquire. (more¦)To read complete entrance