The collaborative economy revolutionizes the consumption model

28-02-2017 by GuelphinFinitinissan It mediates

Until it does well little, we were more than customary to receive publicity of brands oriented to the great consumption. In fact, from the boom of marketing and the production on scale to halves of the last century, the economy has followed a frantic rate where the general rule era to produce more, to arrive at more consumers and to secure the greater market share. It was time of the fat cows for the massive multinationals, brands and the horizontal monopolies. (more€¦)

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How the Television uses Big Data to hook to the hearing

24-02-2017 by GuelphinFinitinissan It mediates

We are in the era of the analysis and the measurement. In all the fields, and more in the one of the audio-visual entertainment, it is fundamental to analyze the data that come from different channels, especially of the social networks. This is what we know as Big Data, and now, among others benefits, allows that the companies can know in time real what the spectators think on their series, film or TV show. (more€¦)

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How to work your strategy of Influencers?

21-02-2017 by GuelphinFinitinissan It mediates

In few years, the social networks have become another new one mass media. The spontaneity of the message, the direct dialogue with the brands and the possibility of connecting directly with our idols, turns them into the perfect channel so that the brands develop their strategies of communication.

The communication through influencers is an effective way to obtain that the reach of the message that we want to transmit is increased and arrived from direct way at the objective public of our brand. But, in addition, in contrast to other forms of communication name brand, influencers adds the prescription power. The influence is so much (of there the name) that they have on his followers, whom that is enough with speak of a product so that it is run out in the points of sale. (more€¦)

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Study of the Marco General of Means in Spain of AIMC

14-02-2017 by GuelphinFinitinissan It mediates


The television, Marca and Youtube, the average ones more consulted in 2017

At the end of January, the Association for the Means Investigation of Comunicaci³n (AIMC) presented its report on the new Marco General of Means in Spain in 2017, where the hearings in all the mass media of the country are registered: radio, television, magazine and Internet. As always, this study, of public access, contributes a series to us of data very significant to understand how the means are consumed, and what we chose the Spaniards to entertain themselves and to inquire. (more€¦)

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