The advertising conventional means investment increases in 2018

10-09-2018 by GuelphinFinitinissan It mediates advertising investment

When everything aimed at that the conventional mass media were losing the attractiveness (cinema, the television, the magazines or outside) of the advertising investment, the report of InfoAdex goes and it surprises to us. Although year 2018 began with a fall of the 1.9%, the data of the first semester are closed in positive: of January to June, the advertisers have disbursed a 0.6% more in conventional means with respect to the same period of the previous year, which is translated in 2.171, 6 million Euros against the 2,159 million 2017 Euros. (more€¦)

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Increased reality: The new announcements of Facebook

03-09-2018 by GuelphinFinitinissan It mediates increased reality

Probably we were in the principle of the aim of the publicity as we know it until now. If this affirmation seems to you too dangerous by the constant innovations that are taking place in the sector, mainly in the digital plane, only we say two words to you: increased reality. (more€¦)

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