Tendencies in digital marketing that will prevail in 2019

30-01-2019 by GuelphinFinitinissan It mediates

As every year, diverse consultants, centers of specialized formation and organisms related to digital marketing elaborate their predictions on the tendencies that are going away to impose throughout 2019. The most mentioned they are those than we developed next.

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The €˜prime time€™ of the digital consumer

22-01-2019 by GuelphinFinitinissan It mediates

How a day is anyone in the life of the digital consumer? Its motivations? Its behaviors? A study of Nielsen Digital Consumer 360 contributes new data on this subject of enormous interest for the professionals who we dedicated ourselves to marketing.

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The special formats increase the memory name brand in TV

16-01-2019 by GuelphinFinitinissan It mediates

To penetrate in the mind of the consumer and to obtain that the brand is remembered are one of the main preoccupations of the advertisers. In television, the saturation of the advertising grill is a serious handicap to achieve this strategic objective. What we can do, therefore, to emphasize?

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The door-to-door, the less intrusive means

09-01-2019 by GuelphinFinitinissan It mediates

This is one of the main conclusions to which has arrived the I Study from Direct Publicity in Spain, made by Kantar TNS for the Geobuz³n company. In particular, it is positioned as the less intrusive means, advertising speaking, with a 98% of the survey ones that consider that it is a publicity €œnot at all bothers€. 

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The marketing departments will invest more in technology

03-01-2019 by GuelphinFinitinissan It mediates

Innovating and more and more complex, the technologies applied to the area of marketing burst in with force as one of the great preoccupations of the CMOs (Chief Officers Marketing). It is necessary to bring up to date themselves fast and to remove all the possible party to them. The marketing director that does not do it can remain obsolete in very just a short time.

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